Strategy tips
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HOW TO TRANSITION INTO STRATEGY: 6 MONTH ROADMAP
I often get asked how to transition into the role of a strategist from other departments. I decided to create a 6-month Strategy Transformation Plan to go about it.
I was inspired by Tom Miskin to try and create a video to explain it…..
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The Risky Business of BBDO
We ask our clients every day to take creative risks. To trust that we know what we are doing. We’re disappointed when they go the
Brain bombs for your strategy comms
In a pitch, the planning slides are the appetizers to the main creative meal. The explosive tasty treat that signals the restaurant is going to
Learn From 10 Award Winning Strategy Case Studies (Apple, Under Armour, Seamless, Guinness, Oreo)
I find it useful as a planner to be able to see the strategy that led to iconic creative work. That’s why I over the
How to be a Comms Planner – Your first four questions
Fake it till you make it! Or till your agency hires a comms planner. I decided to set up a series ‘how to fake being
Sister Wendy your new planning idol
In a dark YouTube hole one night, I found my new planning idol. She speaks to the art of planning, without ever mentioning the word
7 tips for how planners can help sell great work
My first 18 months in New York were some of the hardest, I worked in a digital department of a traditional agency. We had some