Strategy tips
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HOW TO TRANSITION INTO STRATEGY: 6 MONTH ROADMAP
I often get asked how to transition into the role of a strategist from other departments. I decided to create a 6-month Strategy Transformation Plan to go about it.
I was inspired by Tom Miskin to try and create a video to explain it…..
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100 Creative ideas on tiny budgets
INTRODUCTION A small budget should not stop you from creating great work. Here’s 100 examples of great ideas that were executed on tiny budgets (each
How to Define a Platform Idea for a Brand
Getting to the idea statement for a brand is really tough – it often contains heated discussions, a lot of confusion and another round of
Planners Need To Plan Less And Sell More
We spend a lot of time speaking about planners craft of getting to a great strategy or brief. However little is talked about the other
Top 20 Planning Departments in Advertising Shortlist (Droga5, FP7, Adam & Eve, AMV, W+K, Ogilvy, Grey, McCann)
Since starting the Planning Dirty newsletter I’ve wanted to find out which agency were doing the best planning in the world. This led me to compile a
150+ Innovative Advertising Examples
We’re trying something new, we’re going to give access to 150+ Innovative Advertising Examples Library. It’s our ultimate time saver for finding examples of non
The ugly and dirty planning of BBDO
‘Everyone has a plan till they get punched in the mouth’ Mike Tyson At BBDO New York we practice an ugly and dirty type of