Whether you're starting out in Planning or it's been your whole career, Julian's generous wealth of knowledge is invaluable stimulus.
A treasure chest of principles, lessons and approaches that goes beyond the theory into actually helping us do our job better.

If you're trying to progress to the next level in your career, then joining the Strategy Finishing School is a must. It is without a doubt one of the best things I’ve done, and I’m very grateful for everything he has taught me.

‘Julian and his team are continually sharing really beneficial content, ideas and practically applicable frameworks/tools that help to fast track our team to successful outcomes time and time again.

‘Most of the things I've learned in advertising, I've learned from Julian Cole. Planning Dirty Academy has everything you'll need, from theory.

I was a brand founder and designer before I came to the industry and I'm completely self taught. I've been working between art, copy and strategy for the last 3 year at a small brand studio and have been feeling stuck. Now I'm excited to come here and learn everyday.

Julian is making the most positive impact in the discipline today. His tools anchor Planning/Strategy (and innovation in general) as it’s meant to be - simple, powerful and collaborative. His commitment to fearless curiosity without ego is at the heart of innovative ideas.

The more complicated marketing becomes, the more crucial it is to ground yourself in the fundamentals. Strategy Finishing School provides clarity across the key tenets of strategy in a way that is immediately actionable - whether you're starting out, want to stay sharp later in your career, or as a resource to help train others.

Julian is like the mentor I never had. There’s been so many gaps in my knowledge that have built up over the last 13 years that are now being glued together by the principles, frameworks and techniques that he's teaching us.

Regardless of experience, we all sometimes fall in the habit of thinking in the same ways or following the same patterns.

The Academy gives you a place where you get constant updates on the latest industry best practices, fresh inspiration for your projects and the opportunity to engage with a thriving planning community from all around the globe.