Lessons from an award-winning strategist
How Strategists Can Help Sell Innovative Ideas
You'll walk away with an understanding of how you can play a bigger role to sell in more innovative advertising work. These learnings come from practical experience from Ryan O'Connell, Chief Strategy Officer at Ogilvy working on KFC’s Michelin Impossible.
My Work Sheet To Respond To Client Briefs
A vast majority of strategists are never taught how to respond to a client brief. This step is critical because it prepares you for the rest of the process. This webinar will teach you how to respond to a brief.
Master Brand Strategy In 60 Minutes
Three red flags that your brand strategy will fail.
(a.) You use the word ‘original, authentic, innovative, quality in your strategy (b.) No brand would take the opposite strategy (c.) You’re briefing brand guidelines with a mood board
Strategy Finishing School
Julian Cole, a strategy consultant to leading brands, created and facilitated the Strategy Finishing School with the goal of putting an end to impostor syndrome and assisting misfits in breaking into strategy and becoming well-rounded, confident, and overall a strategy master and leader, whether you work for an agency or freelance.
This is where you’ll advance to a leadership role in strategy.
The School includes lifetime access to:
How can you change up your
approach to planning?
DESIGN THINKING COURSE
Discover how to create products that customers will love so that you can launch a profitable business, or confidently explore a new career in product and innovation strategy
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A treasure chest of principles, lessons and approaches that goes beyond the theory into actually helping us do our job better.
The Academy gives you a place where you get constant updates on the latest industry best practices, fresh inspiration for your projects and the opportunity to engage with a thriving planning community from all around the globe.