First Brand Responses to COVID-19


This deck is a collection of first responses (March 2020) by brands to Covid-19. Hopefully it can help you understand the market and craft your own responses.

The responses are broken down by category including Alcohol, Automotive, Beverages, Beauty and Health, FMCG, Insurance, Luxury Brands, Online Entertainment, Online Platforms, Restaurants, Retail, Technologies, Tourism


Baiba Matisone

is a brand strategist who helps connecting brands to culture and getting people to share their fears, hopes and dreams.

Julian Cole

is a strategy consultant who works with brands and agencies to create world class integrated campaigns.

Antonio Frongia

is a Belin-based brand strategist who hails from innovation/IT.


to the newsletter to download the deck