Know the biggest problem for a creative strategist and the difference between a brand strategist vs creative strategist.
Learn tactical briefs and create an integrated campaign.
Learn the 4 key comms strategy outputs: consumer journey, campaign ecosystem, comms framework, and blueprint.
Know more about the ins and outs of comms strategy.
Learn some copywriting tips and techniques for strategists.
Get your strategy writing game on by learning how to write strategy eloquently in 60 minutes and the importance of visual versus verbal words.
I run the Strategy Finishing School.
Previously, I was the Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists. Now, I'm a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.
SEE YOU THERE!
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