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One key learning is that most people do not have a clear map for how to go about being a strategist. You will learn what you need to do in the next 6 months to make the transition.

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Learn to set up your own strategy department.


You will walk away with a clear plan for interviewing strategists, setting a strategy department vision, and more.

I want to help you avoid the

most common mistakes strategists make.

Learn how to set strategy expectations, as well as the importance of consumer goals to your brand strategy.

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Meet Julian Cole

I run the Strategy Finishing School.


Previously, I was the Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.

Now, I'm a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.