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Learn From 10 Award Winning Strategy Case Studies (Apple, Under Armour, Seamless, Guinness, Oreo)

I find it useful as a planner to be able to see the strategy that led to iconic creative work. That’s why I over the years I have collected the insights and strategy for the most iconic work. I thought I would pass on the papers that I thought were the best (UnderArmour – I Will, REI – OptOuside, Apple – World Gallery, Newcastle Beer – If We Made It, Guinness – Made of More).

This is an abridged version that I took from larger strategy paper write ups of the case studies. As part of my newsletter Planning Dirty, I have compiled the full papers in a Google Folder that you can download.

Question: I’m currently working on version 2 of the best strategy case studies, what case studies would you must like to see?

If you would like access to the PDFs and future tools and resources, you can sign up for the Planning Dirty newsletter here and get access.