The Ultimate Course For Strategy Misfits
If you are...
A blindfolded strategy misfit who has never been taught the fundamentals of strategy
Looking to gain confidence in your process and role
Transitioning from another discipline to strategy and need some practical information
In a part of strategy where you’re dealing with the creative industry...
Then SFS is definitely what you need.
Who is Julian Cole?
Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.
He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.
With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world class experience and taught it to over 2,000 strategists.
Strategy Finishing School
The Strategy Finishing School is an online platform with over 2000+ members from leading brands and agencies including Google, Netflix, New York Times, Facebook, DDB, Droga5, and W+K.
It is designed for people who have never been formally taught strategy but find themselves in a role where strategy is in their title.
With over 80+ lessons that are updated monthly and a thriving online community, the School is perfect for strategists who are looking to fast track their career.
A treasure chest of principles, lessons and approaches that goes beyond the theory into actually helping us do our job better.
There’s been so many gaps in my knowledge that have built up over the last 13 years that are now being glued together by the principles, frameworks and techniques that he's teaching us.
Everything you need and more to build
your strategy confidence
12 key modules covering ALL the strategy essentials
Self-paced videos - Learn whenever, wherever
Private community - Connect with other members and Julian himself
Unlimited resources including downloadable decks and templates
Master the skills of strategy needed at the 3 levels of your career
The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).
Chapter 1 - Strategy Fundamentals (Strategist)
Chapters 2-8 - Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)
Chapters 9-11 - Diplomacy, Management, Selling Strategy (Head Of Strategy)
Learn whenever, wherever. Access all the content immediately.
You get access to all the content in the School right away.
No gated access or waiting for school to start.
The course was designed for busy strategists, meaning if you need to learn something right away you will have a video and template ready for you.
Join a private community of world class strategists
Become a part of our private Facebook community, which consists of the other members of the Strategy Finishing School; a vibrant, trusted, and talented network of strategists that you can easily bounce ideas off with.
Save your time with templates you can copy/paste
You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.
You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.
A partner for your whole strategy career
All Strategy Finishing School members have lifetime access to the content, allowing you to always refer to the content throughout your career.
It was designed to help you at each stage with different content bespoke to that role.
The content in the school is also getting updated every year based on the new demands of the members of the Strategy Finishing School.
You’ll get industry recognized certification
When you complete the first chapter of the Strategy Fundamentals, you will get the Strategy Finishing School certification.
The certification is recognized by Chief Strategy Officers at leading companies around the world and has led to a number of members being hired into leading strategy roles.