I often get asked how to transition into the role of a strategist from other departments. I decided to create a 6-month Strategy Transformation Plan to go about it.
I was inspired by Tom Miskin to try and create a video to explain it.
Below are the key resources:
There are three main activities that you need to be focusing on ‘learning, connecting and publishing content’. These three work together to help you achieve the goal of a transition.
If you follow these steps you will be well on your way to becoming a strategist.
STEP 1
STEP 2
Sign up to Planning Dirty and other key newsletters
Join Sweatheads Facebook Group / Account Planning
Build an excel spreadsheet of your tribe (start reaching out)
STEP 3
Read Jon Steel’s Truth, Lies and Advertising
Connect with 5 strategists (Tom Miskin – Getting an Interview)
Contribute to Planning Dirty or Sweatheads Community
STEP 4
Read Mark Pollard on ‘How to do Account Planning’
Agency Audit of your city
Publish ‘What (your current job) can learn from X’
STEP 5
Read IPA ‘Long and Short of It’
3 in-person meetings with strategists telling them your plan – (Tom Miskin’s tips on interviews)
‘Publish 5 new campaigns in category/platform’
STEP 6
Read Byron Sharp ‘How Brands Grow’
3 volunteer projects/feedback work
LinkedIn summary post related to your interest
STEP 7
12 LinkedIn posts showing your thinking
Get in touch with me!
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