I often get asked how to transition into the role of a strategist from other departments. I decided to create a 6-month Strategy Transformation Plan to go about it.
I was inspired by Tom Miskin to try and create a video to explain it.
Below are the key resources:
There are three main activities that you need to be focusing on ‘learning, connecting and publishing content’. These three work together to help you achieve the goal of a transition.
If you follow these steps you will be well on your way to becoming a strategist.
Sign up to Planning Dirty and other key newsletters
Join Sweatheads Facebook Group / Account Planning
Build an excel spreadsheet of your tribe (start reaching out)
Read Jon Steel’s Truth, Lies and Advertising
Connect with 5 strategists (Tom Miskin – Getting an Interview)
Contribute to Planning Dirty or Sweatheads Community
Read Mark Pollard on ‘How to do Account Planning’
Agency Audit of your city
Publish ‘What (your current job) can learn from X’
Read IPA ‘Long and Short of It’
3 in-person meetings with strategists telling them your plan – (Tom Miskin’s tips on interviews)
‘Publish 5 new campaigns in category/platform’
Read Byron Sharp ‘How Brands Grow’
3 volunteer projects/feedback work
LinkedIn summary post related to your interest
12 LinkedIn posts showing your thinking
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