During the masterclass, you'll learn:

The Key Brand Strategy Frameworks

The Difference Between a Good and Bad Brand Strategy

The Creative Process of Bringing The Brand Strategy To Life


Hurry! Registration ends in...

-
Days
-
Hours
-
Minutes
-
Seconds

During the masterclass, you'll learn to:

The Key Brand Strategy Frameworks

The Difference Between a Good and Bad Brand Strategy

The Creative Process of Bringing The Brand Strategy To Life


Hurry! Registration ends in...

-
Days
-
Hours
-
Minutes
-
Seconds

What is the BEST way to write a brand strategy?

Branding is about distinctiveness.

Given a category, you want to be the first thing that comes to mind. As a brand strategist, your job is to create a symbol of quality.

Join my free workshop to learn my step-by-step Brand Strategy process that starts with the consumer.

Get access to:

  • Brand Audit Checklist
  • Consumer Goals cheat sheet
  • 5 Brand Strategy Frameworks 
  • The process to avoid the 4 mistakes that trip up strategists

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.


He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.


With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world-class experience and taught it to over 2,000 strategists.

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STRATEGY FINISHING SCHOOL | THE MOST UNDERRATED BRAND STRATEGY PROCESS | TUESDAY, MAY 28, 2024 5 PM (AUSTRALIA TIME)