During the masterclass, you'll learn:

The Doโ€™s and Donโ€™ts of Strategy Writing

The Simple Yet Powerful Way to Improve Your Writing

The Template for Better and More Seamless Briefs


Hurry! Registration ends in...

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Exclusive Access to Award-Winning

Strategist's Secrets

You will walk away with an understanding of what the role of a brand strategist is
within an agency.

Three red flags that your brand strategy will fail.

  • You use the word โ€˜original, authentic, innovative, quality in your strategy
  • No brand would take the opposite strategy
  • Youโ€™re briefing brand guidelines with a mood board

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.


He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.


With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world-class experience and taught it to over 2,000 strategists.

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STRATEGY FINISHING SCHOOL | STRATEGY WRITING MASTERCLASS | MONDAY, NOVEMBER 7, 2022 4PM (NYC TIME)