Walk away knowing the definition of strategy, how to write a strategy, what role it plays, and how you can create one, based on my experience in strategy at BBDO and BBH in New York.

what's covered?

- Kernels of a good strategy
- Common strategy challenges
- What to consider when creating a strategy
- Strategy and creative development framework

Got a question
before the webinar?

There will be ample time for Q&A on the Webinar.

Submit questions before the Q&A at julian@planningdirty.com.


previous clients


is an online academy that gives Strategists the roadmap and knowledge to take roles in strategic leadership.

With 80+ lessons and over 500 members, the Planning Dirty Academy is the top resource for full-time strategists.

The Planning Dirty newsletter shares strategy tools and resources to over 25,000 subscribers.

1000+ members representing
a range of companies