LIVE on MAY 24 at 8AM SYD / 6PM NY (MAY 23)
Replay will be available for 72 hours post-event
LIVE on MAY 24 at 8AM SYD / 6PM NY (MAY 23)
Replay will be available for 72 hours post-event
Over 2,000 Strategists have joined the workshop
NEON STRATEGY LESSONS FROM KFC'S MICHELIN IMPOSSIBLE
HOW TO HELP CREATIVE SELL IN INNOVATIVE IDEAS
HOW TO HELP CLIENTS BUY INNOVATIVE IDEAS
You will walk away with an understanding of how you can play a bigger role to sell in more innovative advertising work. These learnings come from practical experience from Ryan O'Connell, Chief Strategy Officer at Ogilvy working on KFC’s Michelin Impossible.
One key takeaway is that you will understand how to create campaign ecosystems which give your client more confidence with buying ideas. This was key to Ogilvy helping to get KFC to buy the innovative idea Michelin Impossible/
No worries, I got you! Sign up for the Workshop and you will receive the replay valid for 72 hours.
Watch in your own free time.
Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.
He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.
With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world-class experience and taught it to over 2,000 strategists.
STRATEGY FINISHING SCHOOL | HOW STRATEGISTS CAN HELP SELL INNOVATIVE IDEAS | MONDAY, MAY 23, 2022 6PM (NYC TIME)