In 60 minutes, copywriting chief Dan Nelken will show you how to make your strategy more unforgettable.
The words you choose in your strategy are as important as the meaning.
So it is vital that you learn how to craft the best words possible.
During the live masterclass, you'll learn:
How to use your brain more efficiently
Creative techniques to uncover deeper insights
Writing techniques strategists can steal from copywriters
Got a question before the webinar?
There will be ample time for Q&A on the Webinar.
Submit questions before the Q&A at firstname.lastname@example.org
What if I can't attend live?
No worries, I got you! Sign up for the Masterclass and you will receive the replay valid for 72 hours.
Watch in your own free time.
2,000+ Strategists Have Filled
Their Knowledge Gap
Senior Manager Brand Marketing, The New York Times
‘If you're looking for some new stimulus, want to expand your remit into other specialties, want to connect with other strategists across industries, or just want to cannonball into planning with a crash course, Strategy Finishing School is a great starting point, and an even better home base.’
Head of Creative Agency Partnerships APAC, Google
Whether you're starting out in Planning or it's been your whole career, Julian's generous wealth of knowledge is invaluable stimulus.
A treasure chest of principles, lessons and approaches that goes beyond the theory into actually helping us do our job better.
Vertical Marketing Strategist, TikTok
If you're trying to progress to the next level in your career, then joining the Strategy Finishing School is a must. It is without a doubt one of the best things I’ve done, and I’m very grateful for everything he has taught me.
Global Head of Communications Strategy, William Grant & Sons
‘Julian and his team are continually sharing really beneficial content, ideas and practically applicable frameworks/tools that help to fast track our team to successful outcomes time and time again.
Head of Communications Strategy, DDB
‘Most of the things I've learned in advertising, I've learned from Julian Cole.
Planning Dirty Academy has everything you'll need, from theory.
Lead Creative Planner, Byte
I was a brand founder and designer before I came to the industry and I'm completely self taught. I've been working between art, copy and strategy for the last 3 year at a small brand studio and have been feeling stuck. Now I'm excited to come here and learn everyday.
VP Marketing, and Communications, Evozyne
Julian is making the most positive impact in the discipline today. His tools anchor Planning/Strategy (and innovation in general) as it’s meant to be - simple, powerful and collaborative. His commitment to fearless curiosity without ego is at the heart of innovative ideas.
Head of Brand Strategy, Vista
The more complicated marketing becomes, the more crucial it is to ground yourself in the fundamentals. Strategy Finishing School provides clarity across the key tenets of strategy in a way that is immediately actionable - whether you're starting out, want to stay sharp later in your career, or as a resource to help train others.
Strategy & Planning Director, London Social Strategy
Julian is like the mentor I never had.
There’s been so many gaps in my knowledge that have built up over the last 13 years that are now being glued together by the principles, frameworks and techniques that he's teaching us.
Lead Strategic Planner, Innocean
Regardless of experience, we all sometimes fall in the habit of thinking in the same ways or following the same patterns.
The Academy gives you a place where you get constant updates on the latest industry best practices, fresh inspiration for your projects and the opportunity to engage with a thriving planning community from all around the globe.
MEET JULIAN COLE
I run the Strategy Finishing School.
Previously, I was the Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.
Now, I'm a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.