Strategy Finishing School
the cogs of marketing effectiveness
It is hard to grasp how all marketing metrics work together, the analogy of a wheel of cogs came to mind to explain the relationship between the different measurement elements.
Some metrics you can move straight away but the big cogs will take time to see change over. The following is an explanation of the different cogs and how they all relate.
-Matt, Pippi and Julian
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JULIAN COLE
Julian Cole runs the Planning Dirty Academy.
Previously he was Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.
He is now a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.
Learn more here.
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