the cogs of marketing effectiveness

It is hard to grasp how all marketing metrics work together, the analogy of a wheel of cogs came to mind to explain the relationship between the different measurement elements.

Some metrics you can move straight away but the big cogs will take time to see change over. The following is an explanation of the different cogs and how they all relate.

-Matt, Pippi and Julian

ABOUT
JULIAN COLE

Julian Cole runs the Planning Dirty Academy.

Previously he was Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.

He is now a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.

Learn more here.

RECOGNITION

previous clients

ABOUT PLANNING DIRTY ACADEMY

Planning Dirty Academy

is an online academy that gives Strategists the roadmap and knowledge to take roles in strategic leadership.

With 80+ lessons and over 500 members, the Planning Dirty Academy is the top resource for full-time strategists.

The Planning Dirty newsletter shares strategy tools and resources to over 25,000 subscribers.

You can sign up here.

1000+ members representing
a range of companies