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  • Strategy Finishing School
  • MONDAY, FEBRUARY 14, 2022 4PM (NYC Time)
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The one hour webinar will be recorded, be sure
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what's covered?

1. The definition of strategy in plain English
2. A strategy model used by top companies
3. Distinction between a client brief, a strategy, and a creative brief
4. Examples of effective and ineffective strategies
5. A seamless plan for your next strategy project


One key takeaway will be the simple strategy formula that can be completed in 60 minutes.

You will understand what goes into a strategy, which includes two perspectives:

1. Business POV
2. Consumer POV

And 3 ingredients:

1. Goals
2. Problems
3. Solution

Got a question
before the webinar?

There will be ample time for Q&A on the Webinar.

Submit questions before the Q&A at julian@planningdirty.com.

ABOUT
JULIAN COLE

Julian Cole runs the Planning Dirty Academy.

Previously he was Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.

He is now a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.

Learn more here.

RECOGNITION

previous clients

ABOUT PLANNING DIRTY ACADEMY

Planning Dirty Academy

is an online academy that gives Strategists the roadmap and knowledge to take roles in strategic leadership.

With 80+ lessons and over 500 members, the Planning Dirty Academy is the top resource for full-time strategists.

The Planning Dirty newsletter shares strategy tools and resources to over 25,000 subscribers.

You can sign up here.

1000+ members representing
a range of companies

  • Strategy Finishing School
  • Monday, February 14, 2022 4PM (NYC Time)