what's covered?

1. Why ideas fail
2. Introduction to design thinking and why it's important
3. Overview of the 4 key tools
4. Introduction to ‘Jobs To Be Done’

One key takeaway from this course is that you will be able to know the 4 key tools to product innovation. You will be able to articulate the social, emotional, and functional needs of customers, and find creative ways to solve the problems that are worth solving.

Got a question
before the webinar?

There will be ample time for Q&A on the Webinar.

Submit questions before the Q&A at julian@strategyfinishingschool.com.


Julian Cole runs the Strategy
Finishing School.

Previously he was Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.

He is now a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.

Learn more here.


previous clients


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