What is a unique selling prOposition
overview This deck is a collection of tips from the readers of Planning Dirty. So whether you’re a freelancer looking for a second POV, a
August 3, 2021
RESOURCES
Featured Post
HOW TO TRANSITION INTO STRATEGY: 6 MONTH ROADMAP
I often get asked how to transition into the role of a strategist from other departments. I decided to create a 6-month Strategy Transformation Plan to go about it.
I was inspired by Tom Miskin to try and create a video to explain it…..
STRATEGY TIPS
Strategy MATE
overview This deck is a collection of tips from the readers of Planning Dirty. So whether you’re a freelancer looking for a second POV, a
July 29, 2021
The Art of Questioning Clients
INTRODUCTION As strategists we are told not to take a brief, but to interrogate it.We are asked to question our clients. To query their assumptions.
July 28, 2021
Latest Youtube videos
The Most Controversial Cannes Lion Grand Pix Winner for Strategists
https://www.youtube.com/watch?v=SEWgU9AmTDM There’s one con line grand Prix winner that has the strategy community split, and it all comes down to how you think advertising works
July 20, 2021
How to write a good creative brief vs a great creative brief Example Mcdonalds
How to write a good creative brief vs a great creative brief Example Mcdonalds This is how to write a great creative brief with an
July 16, 2021
Strategy On A Page Example Lysol Protect Like A Mother
Strategy On A Page Example Lysol Protect Like A Mother Let me show you how to write a strategy on a page with an example
July 14, 2021
starting in strategy podcast
Interview with Alex Judd
Join me as I have a conversation with Alex Judd, Head of Impact and Planning at Clarity PR in England. As he shares his 3
August 2, 2021
Interview with Birgit Vernunft
Join me as I have a conversation with Birgit Vernunft, Managing Creative Strategist at Yours Truly in Germany. As she shares her 3 pieces of
July 14, 2021
Interview with Amy Ratcliffe
Join me as I have a conversation with Amy Ratcliffe, Planning Director at CHS Agency in England. As she shares her 3 pieces of advice
July 7, 2021