LIVE on April 2 at 12 PM NYC / 5 PM UK
Everything you need to know about strategy and more
During the masterclass, you'll learn:
How to use the GET/WHO/TO/BY Brief
Why the consumer problem matters most
Marketing VS Creative Brief
Hurry! Registration ends in...
During the masterclass, you'll learn:
How to use the GET/WHO/TO/BY Brief
Why the consumer problem matters most
Marketing VS Creative Brief
Hurry! Registration ends in...
Master Creative Briefing In 60 Minutes
The creative brief is the lifeblood of your campaign.
In this workshop, I’ll teach you how to write a creative brief that has been taken by over 4,000 strategists. I will also teach you the difference between client briefs and creative briefs.
What’s covered:
- The difference between a client and creative brief
- The 4 elements of a creative brief
- The difference between a good and great brief
Meet Julian Cole
Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.
He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.
With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world-class experience and taught it to over 2,000 strategists.
Feedback on Previous Workshops
Hurry! You only have...
to get access to this workshop!
STRATEGY FINISHING SCHOOL | BAD TO GREAT CREATIVE BRIEF WITH ONE FORMULA | TUESDAY, APRIL 2 , 2024 12 PM (NYC TIME)