Everything you need to know about strategy and more
The Important Takeaways from KFC'S Michelin Impossible
The Art of Selling Innovative Ideas
The Science Behind Buying Innovative Ideas
After the workshop, you will walk away with an understanding of the strategic way to sell even the craziest ideas.
Three red flags to avoid when pitching innovative ideas:
🗸 Thinking that you have the only optimal solution
🗸 Your brief does not give reassurance to the client
🗸 You can't visualize the idea into a campaign
Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.
He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.
With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world-class experience and taught it to over 2,000 strategists.
STRATEGY FINISHING SCHOOL | SELL INNOVATIVE IDEAS IN 1 HOUR | MONDAY, DECEMBER 19, 2022 4PM (NYC TIME)