During the masterclass, you'll learn:

The Essential Parts of the Strategy on a Page

How To Write A Great Strategy On A Page

How To Improve Your Strategy Writing

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The Strategy On A Page: How To Write Like A Wordsmith

Let me share with you the techniques I learnt writing strategy for Uber, Bacardi, Coca-Cola, PlayStation and Apple.

I will show you how I get strategy down to one page. In this workshop, you will learn the art of crafting a powerful one-page strategy

What's covered:

  • The 1, 2, 3, Strategy
  • The Nested Strategy
  • Insights
  • How It Applies To The Creative Process

Meet Julian Cole

Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.


He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.


With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world-class experience and taught it to over 2,000 strategists.

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STRATEGY FINISHING SCHOOL | 6 PARTS OF THE STRATEGY STATEMENT | TUESDAY, JULY 11, 2023 12 PM (NYC TIME)