LIVE on March 5 at 12 PM NYC / 5 PM UK
Everything you need to know about strategy and more
During the masterclass, you'll learn:
How to convince tough B2B clients of the importance of creativity
How to deal with multiple stakeholders in comms
How to get beyond talking about features in advertising
Hurry! Registration ends in...
During the masterclass, you'll learn:
How to convince tough B2B clients of the importance of creativity
How to deal with multiple stakeholders in comms
How to get beyond talking about features in advertising
Hurry! Registration ends in...
Create Great Integrated B2B Advertising
In this workshop, Julian will show you secrets on how to use strategy to improve B2B advertising.
Revealing key strategic frameworks that can guarantee the development of innovative and creative B2B advertising.
Julian will answer the burning questions with frameworks he uses:
- How do you work with multiple audiences for a B2B campaign?
- How do you find insights for B2B brands stuck in feature holes?
- How can you ensure one coherent campaign across all comms channels?
Meet Julian Cole
Julian Cole is a strategy consultant to global brands including Apple, Facebook, Disney, Snap and Uber. Previously he's held the role of Head of Comms Planning at BBDO and BBH in New York.
He's helped create award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.
With a void of practical strategy education, in 2019 Julian started the Strategy Finishing School (prev. Planning Dirty Academy) he has taken his world-class experience and taught it to over 2,000 strategists.
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STRATEGY FINISHING SCHOOL | 3 DEADLY SINS OF B2B STRATEGY | TUESDAY, MARCH 5 , 2024 12 PM (NYC TIME)