Strategy Finishing School
24 Consumer Goals Cheat Sheet
24 most common consumer goals
examples of positive approach goals and negative avoid goals
a list of common consumer goals as a starting point that can help you on your journey to identify what goal your product helps you move closer to.
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ABOUT
JULIAN COLE
Julian Cole runs the Planning Dirty Academy.
Previously he was Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.
He is now a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.
Learn more here.
RECOGNITION
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ABOUT PLANNING DIRTY ACADEMY
Planning Dirty Academy
is an online academy that gives Strategists the roadmap and knowledge to take roles in strategic leadership.
With 80+ lessons and over 500 members, the Planning Dirty Academy is the top resource for full-time strategists.
The Planning Dirty newsletter shares strategy tools and resources to over 25,000 subscribers.
You can sign up here.
1000+ members representing
a range of companies
Strategy Finishing School
Tuesday, August 31, 2021 6PM (NYC Time)
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