24 Consumer Goals Cheat Sheet

24 most common consumer goals
examples of positive approach goals and negative avoid goals
a list of common consumer goals as a starting point that can help you on your journey to identify what goal your product helps you move closer to.

ABOUT
JULIAN COLE

Julian Cole runs the Planning Dirty Academy.

Previously he was Head of Comms Planning at BBH and BBDO New York looking after a team of 15+ strategists.

He is now a strategy consultant to leading brands like Apple, Facebook, Disney, and Uber.

Learn more here.

RECOGNITION

previous clients

ABOUT PLANNING DIRTY ACADEMY

Planning Dirty Academy

is an online academy that gives Strategists the roadmap and knowledge to take roles in strategic leadership.

With 80+ lessons and over 500 members, the Planning Dirty Academy is the top resource for full-time strategists.

The Planning Dirty newsletter shares strategy tools and resources to over 25,000 subscribers.

You can sign up here.

1000+ members representing
a range of companies